Ashley Roca
Work
About
Shop
Agency: C+K
Role: Motion Lead, Motion Designer
Role: Motion Lead, Motion Designer
The Center for Voter Information is a non-profit, non-partisan partner organization to Voter Participation Center, both founded to provide resources and tools to help voting-eligible citizens register and vote in upcoming elections.
CVI conducted a rapid message test of several different videos to see which had the greatest persuasive impact among undecided voters. The video I created above ended up being the highest performer among all the videos tested.
CVI conducted a rapid message test of several different videos to see which had the greatest persuasive impact among undecided voters. The video I created above ended up being the highest performer among all the videos tested.