Ashley Roca
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Agency: C+K
Role: Storyboard Artist, Motion Designer, Moiton Lead
Role: Storyboard Artist, Motion Designer, Moiton Lead
Access Esperanza Clinics is the largest and oldest family planning agency along the south Texas border. They have provided high quality affordable health services in Hidalgo County for over 50 years and annually serve about 15,000 people. Our mission is to provide education, advocacy, and affordable high-quality health care so women and men in our community can access the sexual and reproductive health services they need.
Problem : AEC wanted to launch a campaign that helped viewers feel confidant that they can control of their body and their future, reflecting their audience of young latinas in their voice values and visuals.
Solution : I produced a 15 second video in spot in English and Spanish that streamed on Over-The-Top and Connected TV that combined high energy visuals with playful handdrawn elements.
Problem : AEC wanted to launch a campaign that helped viewers feel confidant that they can control of their body and their future, reflecting their audience of young latinas in their voice values and visuals.
Solution : I produced a 15 second video in spot in English and Spanish that streamed on Over-The-Top and Connected TV that combined high energy visuals with playful handdrawn elements.